THE BRIEF

TO GET: MARKETING & RESEARCH TEAMS

TO: STOP GUESSING AND LEVEL UP YOUR MEDIA INTELLIGENCE

BY: USING MELTWATERS SUITE OF SOLUTIONS THAT TURNS BILLIONS OF MEDIA AND SOCIAL DATA POINTS INTO INSIGHTS YOU CAN ACT ON

THE OUTCOME

According to Oracle, campaigns that embrace absurdity or humour can have up to a 90% increase of information retention and brand trust. That’s a pretty insane statistic if you really think about it. 90%! Well, we’ll take that as a sign to get a little bit silly any day.

Embracing this statistic, Meltwater approached us with a comedic video campaign designed to showcase its prowess as Australia’s top media intelligence provider. And we knew just the director on our roster, who was the perfect person to bring this dry-humoured piece to life… Enter Jesse Richards.

With the aim to reach marketing experts, PR executives and social media managers, the 90 second hero video reflected an all too familiar meeting about audience insights. The engagement of the campaign across Instagram and Linkedin is a testament to just how much the execution of the spot resonated with audiences. But don’t take our word for it… take theirs (see comments below).