THE BRIEF

TO GET: THE MENTALLY FATIGUED

TO: THINK OF ‘BEROCCA MIND’ AN HOUR BEFORE FOCUSSED ACTIVITIES

BY: INSTILLING THE SAGE WISDOM OF THE BEROCCA ‘MIND MASTER’

THE OUTCOME

We all know of Berocca as the product you pull out when you’re feeling a little bit dusty after a big night out. But with new Spanish Sage and an all new range called Berocca Mind, the challenge was to make Berocca a preventative focus measure, not something you take when you’ve left it too late (and you’re curled up on the bathroom tiles feeling sorry for yourself).

Enter… the Mind Master. Inspired by the social media sensation tracksuit (that had Berocca social media fans asking “Where can I buy one of those?”), our Berocca guru is a personification of your own higher self, looking to prevent your mind from fading before that big meeting, exam, or interview.

Taking one hour to give you all the Spanish Sage memory benefits, our TVC concept and supporting KVs have been spotted far and wide (AU / NZ / UK), and there’s no denying that the Berocca Mind Master is front of mind, ready to pop some fizzy, vitamin-fuelled goodness into your veins, right when you need it most.

“We really wanted to lean in on a Berocca branded universe for our Mind Master campaign, tapping into a visual style that packs a colourful punch the second we’re in the campaign universe; something as vibrant as the product is designed to make you feel”.

Sarah Hickey, Director